Sadly, some dog owners choose to feed their dogs the cheapest food they can find ... namely those that appear on supermarket shelves. How come companies like Pedigree Chum and Bakers Complete seem to be the 'market leaders' when it comes to dog food? They spend huge sums of money on advertising, and it gets 'drummed into us' that this is the food to choose for your dog. How wrong they are. These foods have very little nutritional value, and are full of 'fillers'. Your dog's coat, general health and well-being will sadly suffer if you feed these types of food (and you will find that you have more vets bills to deal with). If you are confused about what food to feed your dog, help is at hand...a fantastic website: www.allaboutdogfood.co.uk provides full and honest details about commercially produced kibble and wet dog food. You will learn what each variety contains, what they score the food out of 5.0 for overall nutritional content, and feeding cost per day based on a 15kg dog. We understand that dog owners have a 'budget' when it comes to feeding their dogs. However, the misconception is that you feed just as much of the more expensive food, as the cheap variety. This just isn't the case. A higher quality food means you feed far less, and so your dog's food bill could well be exactly the same, or just a little more than it is currently. Be kind to your 'best friend' ... investigate the different varieties and see if you can move to a higher quality food for him ... he'll love you even more than he does now!